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publicizePublicize properly

When you need to invite the public to your event, start spreading the news through your social media and email networks. If you need the media on board to widen your reach, make sure you have an informative press release concisely explaining the who-what-when-where-why of the event, and send it to the appropriate editor at each publication. If you don’t have the time and wherewithal to handle this task yourself, hire an event-savvy P.R. company like Ashworth Associates with established media contacts and the expertise to get the word out where it will be noticed.

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