Last week, we saw Microsoft surprise the marketplace with the launch of their Surface tablet. While there was much to celebrate in that launch, the underlying story for us is understanding the role selective competitiveness plays in a company’s culture.
Microsoft, often targeted as ‘left behind’ in mobile technology, dug in and demonstrated once again why they are a corporate giant. It’s a study in competitiveness all business owners should heed. And it emphasizes the need for continual introspection and reinvention. Forget the overused word ‘innovation’ and let’s get down to basics: What do good company’s do in order to survive? Why they compete. Oh yes, they chart a course, develop business plans—but then they adapt and change course and set out new business plans. Why? To remain competitive and not be left behind.
We found a recent article in Entrepreneur magazine worth sharing. There are some gems in there around not allowing yourself to become distracted by the competition, but rather to “focus on perfecting your own business.”
Trish has been turning her clients' event vision into reality for 18 years. Known for continually pushing the envelope both strategically and creatively, she has set the bar for helping clients effectively engage with audiences. With more than 25 years in marketing, Trish's career includes a combination of both agency and client experience that proves invaluable when operating in the corporate environment. She has guided clients through some of their most sensitive and high profile programs. Trish applies a thoughtful, unique approach, while embracing new ideas and blending the latest industry trends to all event programs. She has developed event programs for leading corporations such as Avaya, Facebook, Canadian Tire, Dell, D2L, Microsoft, Salesforce and Softchoice. Her event experience crosses the corporate spectrum including the management of large scale conferences, national roadshows, trade show booth design, award galas and C-level customer engagement events. Trish works in conjunction with the client to position the company as forward thinkers and leaders in innovation.
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