Contributing Bloggers, Event Marketing

Internet Sensation

Guests, and their phones, love Dean the Basset. Event appearances by this ultra-adorable pooch are social-media gold! Dean’s red-carpet ambles, scratch-behind-the-ears meet and greets, and patient posing for fan selfies create tons of share-worthy postings and online buzz! As well as being an on-site attraction, this four-legged celebrity is an online “influencer” with event and brand endorsement outreach extending to his “pack” of nearly 200,000 followers.

Dean the Basset entertains at Sick Kids Scrubs in the City 2017 gala

A recent collaboration with Sick Kids Scrubs in the City fundraiser is a perfect example of how events can tap into Dean’s channel to raise event awareness and engagement among “new” audiences.

Karen Orme

Editor at TSEvents

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