Decor & Rentals, Event Marketing

Etc. January 2015

Eco-friendly Florals

It may have been the name The Chocolate Tulip that initially caught our attention. But it’s definitely the stunningly beautiful floral arrangements and community-friendly/green practices that’s held it. The award-winning floral design and gift boutique in the Rosedale area is a gem, using only eco-certified florals and plants, local and organic from Ontario wherever possible, to create striking one-of-a-kind arrangements, corporate displays and event centrepieces.

A reduce-reuse-recycle philosophy drives all of the store’s practices and operations including using biodegradable packaging and collecting shipping boxes from events. Its Pay It Forward program invites donations of unwanted vases and containers for use in charity orders that the shop combines with free labour, charging only for the flowers. The florist also offers an extensive selection of European fine chocolates and custom gift baskets.

All About That Whiskey

A taste of the Prohibition era has arrived in the city with the recent opening of CC Lounge & Supper Club in the historic Beardmore building at Front and Church Streets. The speakeasy-style space sprawls over 4,000 sq. ft. complete with its own whiskey tunnel inspired by one used by Al Capone to smuggle alcohol during the 1920s. Housing over 100 varieties, the tunnel makes for a unique tasting room for exploring whiskeys neat or paired with cheese and chocolate.

A glamour-perfect cabaret feel reigns throughout the venue with large angled crystal chandeliers, an art deco-styled stainless steel bar, and a giant birdcage holding a dancer. Dine front of house. The Speakeasy Lounge sits in back, a large event space for up to 200, with two bars, banquette booths, whiskey-barrel topped tables and high-top seating. There’s a private VIP area for 40 within the lounge. All furnishings are removable for additional space. Large LED screens pepper the venue for event messaging. Venue capacity: Up to 330 people.

Social Vending Machines

Interactive digital technology is in constant fast-forward mode especially when it comes to social media innovations. Case in point: Social vending machines, designed to engage consumers and generate brand buzz by enticing social media conversation. Built here in Toronto by the digital marketing whizzes at wonderMakr, it’s a novel concept, powerful in its simplicity, with custom-wrapped machines filled with branded giveaways dispensed upon receiving a tweet to a set Twitter handle or custom #hashtag, a share on Instagram, Facebook or other social media channel.

“It’s a great live promotion tactic and generates lots of attention onsite and in the online universe,” says wonderMakr’s Mark Stewart. The company specializes in social media platform connections through tailor-made digital technology. Its portfolio also includes interactive games, robotics and 3D printing.