Contributing Bloggers, Event-Planning

What we’re getting ready for in the New Year
January 28, 2016

epcot_384As we prepare for a big year of events, here’s a short list of priorities we are keeping in mind:

  1. Budgets – today’s still volatile economy and the falling Canadian dollar means we need to be even more efficient with our clients’ budgets and finding ways to get the most out of their dollars
  2. Risk plans – the ‘what if’s’ never seem to diminish and this year, more than ever, risk plans top our list of discussion points at project planning meetings
  3. Technology  – it goes without saying that technology is an evolving part of bringing events to life. Finding new and improved ways to be social, to connect with attendees, continues to top our list of priorities
  4. Customer service – in a world where instant service is an expectation, we need to be even more focused on the conference experience that sets the bar in responsiveness
  5. Creativity – if all of the above is going to work like magic – we’ll be laser focused on creating one of a kind experiences for event attendees

Trish Knox

Trish has been turning her clients' event vision into reality for 18 years. Known for continually pushing the envelope both strategically and creatively, she has set the bar for helping clients effectively engage with audiences. With more than 25 years in marketing, Trish's career includes a combination of both agency and client experience that proves invaluable when operating in the corporate environment. She has guided clients through some of their most sensitive and high profile programs. Trish applies a thoughtful, unique approach, while embracing new ideas and blending the latest industry trends to all event programs. She has developed event programs for leading corporations such as Avaya, Facebook, Canadian Tire, Dell, D2L, Microsoft, Salesforce and Softchoice. Her event experience crosses the corporate spectrum including the management of large scale conferences, national roadshows, trade show booth design, award galas and C-level customer engagement events. Trish works in conjunction with the client to position the company as forward thinkers and leaders in innovation.

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