Contributing Bloggers

TSEvents People: Meet Julie Wiggins

Julie Wiggins, Executive Director, Sales, Cineplex Entertainment

Meet Julie Wiggins
Julie Wiggins

Julie is an industry innovator, promoting non-traditional use of Cineplex’s movie theatres and VIP spaces for meetings and events. She was interviewed by Pat Hope for TSEvents People.

PH:  Describe your role at Cineplex.

JW:  I head up the Groups and Events department, working with a team of 19 sales and support staff. We find clients and groups looking to change up their meeting experience. Cineplex appeals to all ages and abilities. Everyone has the common experience of going to the movie theatre; now they can experience meetings here too.

What is your favourite part of the job?

I love being able to make meetings more fun and informal. When companies are looking for an alternative to the sitting-around-the-boardroom-table scenario, I get to make it fun. Especially with the younger generation, a boardroom can feel too formal. Sitting in a movie theatre is their comfort zone. It’s different, casual. Maybe add some popcorn and they can relax and have a great meeting.

What previous experience led you to your current position?

I’ve come full circle. I started in the meetings business in 1997 at M&IT Magazine working in sales. Their trade show IncentiveWorks was my real introduction to the meetings industry. After working there for a few years, I left the industry completely for several years before returning for a July SITE summer social. I was so warmly welcomed back by so many people I hadn’t seen in ages; it felt good to be part of the meetings industry once again.

What would you like people to know about you professionally?

I’m very proud to be part of this community of meeting planners. They really are trailblazers, especially when it comes to embracing new technology. They were well ahead of the curve when the internet was brand new. These days it’s apps and all the new communications technologies.

What would people be surprised to know about your private life?

I’m in training to become a certified mountain bike instructor. I specialize in teaching women. Women are very good riders, they just don’t get enough credit. Riding a bike, you’ve got to look to where you want to go and you’ll go there. Wheels will roll. Get your hands off the brakes! That goes for life too.

 TSEvents People: where we meet key Toronto event professionals.

Pat Hope

Pat Hope is a writer and editor with a great interest in events, humans and critters, arts and entertainment, construction and infrastructure, language and linguistics, and plant-based cooking and eating.