Contributing Bloggers

Too Many Attendees… A Good Problem to Have?

Recently, we over achieved our attendance target for an upcoming conference (in fact, we didn’t just over achieve, we blew it out of the water). As we dealt with hotels to add room blocks, the question was put to us, ‘Is it because of your outstanding marketing capabilities, the allure of Seattle (conference location) or the stellar Canadian dollar’?

Ahem – I would say our outstanding marketing skills. But in all seriousness, and in reality, let’s say a combination of all three.

•We created awareness and made it clear we were offering compelling content.

•The client’s corporate campus is a desirable location.

•The dollar and the economy are both working in our favour.

More than ever, as the economy continues to do its pendulum swing, we see smart companies continue to talk to their customers – in a purposeful, thoughtful way.

Trish Knox

Trish has been turning her clients' event vision into reality for 18 years. Known for continually pushing the envelope both strategically and creatively, she has set the bar for helping clients effectively engage with audiences. With more than 25 years in marketing, Trish's career includes a combination of both agency and client experience that proves invaluable when operating in the corporate environment. She has guided clients through some of their most sensitive and high profile programs. Trish applies a thoughtful, unique approach, while embracing new ideas and blending the latest industry trends to all event programs. She has developed event programs for leading corporations such as Avaya, Facebook, Canadian Tire, Dell, D2L, Microsoft, Salesforce and Softchoice. Her event experience crosses the corporate spectrum including the management of large scale conferences, national roadshows, trade show booth design, award galas and C-level customer engagement events. Trish works in conjunction with the client to position the company as forward thinkers and leaders in innovation.

Latest posts by Trish Knox (see all)