There’s a lot of chatter online about what makes a good name badge. For some events, the perfect name badge is a status symbol, with attendee names laser-etched into sanded oak plaques, or photos printed onto plastic cards. If you don’t have the budget though, a basic paper badge will be able to instantly convey all the information that it needs to without breaking the bank.
Here are tips on creating effective name badges:
Definitely place your conference logo on the badge in order to keep people from recycling their badges from the last event.
Unless the business climate of your event is formal, the most prominent item on the badge should be the first name. Ideally, the first name should be centred on the X axis, and in a size large enough to be read from 10 feet away.
A lot is said about you (and by extension, your event) by the font you use on your communications. Choose a font that is professional and easy to read. Does it look like it came from a comic book? Steer clear. Keep it consistent with the fonts used in your marketing materials. And if you can take anything from this, you must avoid Comic Sans like the plague.
Use of Colour
For maximum readability, keep your badges black on white stock. If you want to add some colour, go for colour-coded badge holders. In fact, besides jazzing up the badge, colour-coded badge holders add a marginal layer of security to your meeting: use different colours for different levels of access. You don’t necessarily want one for every single category, but rather it should be keyed so that event staff and security personnel are able to instantly determine if someone is not where they should be
What about speakers and other VIPs? They don’t need their own colour, but you might want to give them a ribbon, if you have it in your budget.
Ribbons are a nice way to recognize VIPs and have them stand out against the crowd. The trick with ribbons is that less is more. Once you surpass three ribbons on a badge, the correlation between dignity and the number of ribbons becomes inverted. Don’t have every delegate at your meeting festooned with useless ribbons, or the ones dedicated to your VIPs become meaningless.
The upshot of all of this is that to have a useful, easy to read badge, always use the KISS rule – Keep It Simple! See some examples of good and bad name badges.
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