As event producers, we get a front-row seat to industry-leading keynotes. Well, perhaps more accurately, a behind-the-scenes role that puts us in the direct line of some fascinating content.
Lately, we’ve been tracking an interesting subject trend in keynotes with a growing number of presentations at our technology clients’ events containing messaging around the dangers of technology. Topics include “unplugging” from technology, and even the word “addiction” is being used.
At one client’s annual kick-off, keynote speakers promoted the gains they’re making in digital communications, while also acknowledging the addictive power of technology and the toll it takes.
Hands up if the first thing you do when you wake up is reach for your phone at your bedside and check your social media feeds, emails and texts? See, addictive!
We also heard from Ray Kurzweil, who, by the way, called our smart phones “brain extenders.” His brilliant mind came to life in his talk on the power of artificial intelligence (AI). It’s a loaded argument with leading thinkers cautioning against the dangers of AI, while Kurzweil tells us it can only “enhance us.” He pointed out that technology has always had risks and failures, but great minds can overcome them. Not gonna lie it was a little frightening when he delved into nanobot territory, but his main message is that technology will prompt the next evolution of humanity.
Lawrence Levy, author and former CFO of Pixar, provided a behind-the-scenes glimpse of what it was like working alongside Steve Jobs in building Pixar into a powerhouse entertainment conglomerate. (BTW — that’s our stage design in the photo on his website!). One of the most telling parts of his presentation was when he acknowledged the question: “Why did you give it all up?” His answer: “The cost of stress and loneliness was too big. In the end it meant a low level of joy and fun.”
So, what do we do when our technology has become ubiquitous in our lives?
Back to Arianna, who pointed out even concert artists are asking their fans to put down their phones and enjoy the moment. Her Samsung keynote message wound around to: “Manage our technology and we’ll be better humans.” She explained that if we unplug, we’ll free up our minds to think, to be creative, to solve problems, to authentically connect with the people in our lives. It’s no longer about augmented reality, she noted, but “augmented humanity.”
So, who’s up for the challenge? You can start by trying out Arianna’s Thrive app, which will monitor your time on phone apps. Or, you could simply just put down your device.