Most event planners I’ve talked to have been very hesitant to embrace Google Plus, Google’s social networking site. The main reason? It feels like Facebook, without your established network, a few unfamiliar tools thrown into the mix…and, let’s be honest, who needs yet another social network to worry about?
Well, Facebook has a pool of about 850 million users, but billions of people perform billions of searches every single day. And based on a new search feature Google just released in the US that gives priority to Google Plus content, if you want to be found online, it would be a mistake to ignore Google Plus.
We're honoured to have Lara McCulloch-Carter join TSEvent's blogging team. Lara was a brand consultant with top name companies such as Cadbury-Adams, Unilever and Scotts, before heading up sales and marketing for Regal Tents, her family's business. Launching Ready2Spark
, an independent consultancy, in 2009, Lara is now a pioneering force in what social media technology means to business and how to capture and integrate its marketing power. An award-winning business marketer, speaker and writer, Lara's blogs will be sure to light the way along the social media revolution highway.
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