Contributing Bloggers

January Blahs – no way

Forget about the January blahs – January is a great month to rejuvenate and check out the great learning opportunities from our many worthwhile industry associations.

Shawna “best of” PCMA webinars –

Masters Series: When “Free” is No Longer an Option: Navigating New Pricing Realities at Convention Centers

Take away – giving something away free devalues the product. I think this can be applied to any service. Instead, give added bonus features or an additional service instead of giving your service or product for free or at an under-valued fee.

Lyne passes on a good read – from CSAE (Canadian Society of Association Executives)

Whether in response to requests, as a new communications channel or to appeal to a younger demographic, this study is about exploring social media. The document speaks to research that shows many organizations are actively pursuing or exploring social media activities but not necessarily applying social media in the most effective manner. Interesting read on how to go about and its usage… be it on Facebook, Twitter, Blogs, LinkedIn or Pinterest. Click here to download

Rachel’s Pick –

Invented just this past Monday by Lara McCulloch of Ready2Spark (, with over 220 fans already, check out the EVENT MARKET – a place to buy and sell used event merchandise

Lara started this group because a number of event friends expressed a desire to sell their items but didn’t have the forum to do so. Here are some pointers from Lara

What should I post?

• Feel free to post linens, tents, audio visual merchandise or any other event-related products. This group is not open to ‘rentals’, only for sale items.

What should I include in my listing?

• It would be helpful to include as much information as possible – like a description, the condition of the item, a picture, the location, quantity available, price including delivery charges (if applicable), contact information and forms of payment accepted.

Can I invite someone else to the group?

• Of course! The more, the merrier. You can add someone by entering their name into the “+Add People to the Group” box.

Dana’s creative suggestion –

Try incorporating the 2013 Pantone colour of the year – EMERALD – try these RGB colour settings (35, 165, 115)

Hope my “Free Idea” makes your Friday!

To learn more, please visit

Dana Zita CSEP, CMP

Dana Zita CSEP, CMP

Establishing aNd Logistix Inc in 1993, Dana is known for her energy & often outspoken zeal in attempt to improve the industry for future event planners. She combines a no-nonsense management style with a passion for creating the ultimate WOW for her clients.
Dana Zita CSEP, CMP

Latest posts by Dana Zita CSEP, CMP (see all)