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It’s a piece of cake… or cupcake

Cakes and celebration have been synonymous for centuries. Never out of fashion, a cake can add merriment to every occasion (even corporate events).
So how do you get the most “bang for your buck” when incorporating a cake into your next celebration?
Here are a few suggestions for marking that special corporate milestone with a cake:
·         Don’t just limit it to anniversaries; think about including a cake for new product/company launches or initiatives, grand openings and other special milestones like adding a new franchise location.
·         Make it memorable – the designs are limitless these days (I have seen everything from telephones to elephants to custom cars to hot dogs, all life-like and deliciously edible.  One of my favorite sites for inspiration is out of New York. Her creations are works of art.
·         Include your logo, anniversary and/or corporate message
·         Hire a photographer and/or videographer to make the significance of the achievement last
·         Have a cake for show and another for eating and always have enough cake to serve the anticipated number of guests
·         Parading in a cake is a bit too 80s for me and rolling in a cake for a cutting ceremony requires precise timing and pre planning.  Instead, make the cake a focal point of your event room – a location where everyone will be able to see it (let them gush over it and take photos).
Let’s not forget about the cake’s little sister – the cupcake’s popularity is still going strong.  There’s something so whimsically childlike about unwrapping a cupcake, getting frosting on your nose as that first bite melts in your mouth.
If the notion of serving cupcakes instead of cake just doesn’t have the right “feel” to you, I should point out that presentation is everything. Check out this Cupcake Dress Character courtesy of A2D2 ~ Aerial Dance Cirque Company in Toronto.
Oh and one more thing when it comes to this sweet battle – if you think cupcakes will save you money, think again.  Remember cupcakes are just as much work – if not more – than a traditional cake.  Every single one of those suckers has to be baked and iced and decorated.
What you get with cupcakes is the flexibility to serve a variety of flavors and textures.  You can create cupcakes in any theme.  For instance, if you are doing a 60’s party for a corporate anniversary party, you may want to serve food indicative of that decade.  You can also take a more traditional “old-fashion” dessert like Baked Alaska and put a modern twist on it by serving it in a cupcake version (TV drama “Mad Men” has prompted retro-themed parties that often include Baked Alaska on the menu giving this nostalgic dessert a rebirth in popularity by adding 21st century flare making it fresh and new. Even cupcake liners offer a variety of prints- from leopard to floral to plaid – matching any theme.
A fairly recent trend I see more and more these days is the cake lollipop. Basically cake pops are small cake balls on lollipop sticks. They are made by mixing cake crumbs with icing, rolling into balls, dipping in melted candy or chocolate, popped on a stick and decorated into many different cute shapes.
Let your guests it cake (in all forms) because let’s face it, everyone can use a bit more cake in their life.
Hope my “Free Idea” makes your Friday!
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Dana Zita CSEP, CMP

Dana Zita CSEP, CMP

Establishing aNd Logistix Inc in 1993, Dana is known for her energy & often outspoken zeal in attempt to improve the industry for future event planners. She combines a no-nonsense management style with a passion for creating the ultimate WOW for her clients.
Dana Zita CSEP, CMP

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