Contributing Bloggers

Building an irresistible brand manifesto

With an explosion of consumer choice and a post-recession mentality, we’ve seen a rise in what has been coined the Spend Shift Movement – consumers are shifting from “mindless consumption to mindful consumption”, choosing businesses that don’t just meet their needs, but reflect their values.

Standing for something has never been more important than it is today. And that begins by defining the ideals, beliefs and philosophies that govern your business.

In this post, I’ll share with you how to build an irresistible brand manifesto! 


Lara McCulloch

We're honoured to have Lara McCulloch-Carter join TSEvent's blogging team. Lara was a brand consultant with top name companies such as Cadbury-Adams, Unilever and Scotts, before heading up sales and marketing for Regal Tents, her family's business. Launching Ready2Spark, an independent consultancy, in 2009, Lara is now a pioneering force in what social media technology means to business and how to capture and integrate its marketing power. An award-winning business marketer, speaker and writer, Lara's blogs will be sure to light the way along the social media revolution highway.

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