As consumers hit marketing overload from an ever-growing barrage of sources and channels, creating traffic-stopping brand awareness for your company, product or event requires fresh, out-of-the box thinking.
Here are a few distinctive ideas guaranteed to put customers hands-on with your message:
Gift guests with the Bollywood glamour of stunning, intricate henna designs that ingeniously incorporate a logo or message. Fresh Inc. Mehndi’s team of artists brings their henna skills onsite to events and product promotions. Working freehand with fresh, organic henna, the uniformed designers custom-create unique patterns and replicate logos for 10 to 20 people per artist per hour depending on art complexity. Lasting up to two weeks, guests become a walking billboard for your brand. Glitter and jewels give the artwork extra sparkle.
Up In Bubbles
Using custom-made moulds, a patent-pending bubble generator and specially formulated soapsuds, Flogos Canada floats your logo into the uncluttered canvas of the wild blue yonder. Releasing one “flogo” every 40 seconds (use multiple machines to increase frequency), the fluffy, environmentally friendly cloud-like logos hold their shape for up to 30 minutes, traveling as high as 5,000 ft. and as far as 30 km. For a grounded promo kick, skirt the flogo machines with promotional signage and distribute branded giveaways.
Wrap your brand around refreshing drink giveaways. Liquid Promo specializes in custom-labeled beverages (energy drinks, energy shots and water), shrink-wrapping bottles with a PVC sleeve for slick-looking, seamless 365-degree branding and messaging. Upload artwork to the company’s online template or have their graphics department design. Custom coolers to keep the bevies chilled are also available. Minimum case orders are attractively low. A soon-to-be installed in-house printing system promises 24-hour service. TCS Direct Inc. is the Canadian distributor.
Who knew a hulking steel box could be one of today’s hottest marketing stars. Fueled by the trend to temporary pop-up shops, promo kiosks and restaurants, Steel Space Productions converts 20-year plus sea shipping containers into clever, mobile, self-sufficient branded venues. Totally customizable from graphics to architectural design and technology, the easily transportable, weatherproof boxes can be rented or purchased in 10-ft., 20-ft. and 40-ft. models. Steel Space can also assist in strategizing and creating the signage and decor that make your box a branded home.
Event goers love sweet treats! Happy to indulge are Designer Cookie Boutique & Bake Shop’s talented pastry chefs, masters at whipping up delicious branded confections. Their signature is printing on fondant rather than traditional frosting paper, tastily replicating any logo, photo or message on cookies, chocolates, cakes and cupcakes. Consider customized chocolate lollipop bouquets for centre table, or hand out chocolate or cookie business cards and seating placeholders. Specialty packaging wraps it all up.
Ideavation takes branded apparel to the next level with custom-designed outfits for event talent, staff and field reps. The promotional product specialist’s head-to-toe gear adds even more clout to experiential marketing campaigns, reinforcing theme, logo, messaging and corporate colours through the design of the clothes or event uniform. Even the company’s t-shirts can be branded to the hilt with QR codes to scan for additional information, and custom hang tags and printed labels that tell a story and raise awareness.
Sing It Loud
Who could ever forget the lyrics to a song they create? Memory-making music and words are the creative medium for Song Division’s interactive teambuilding workshops that lead audiences in writing songs with purposeful messaging around a company, a product or a brand. Working with professional musicians with impressive street cred, the lyrics are set to original music with teams performing in concert. Now that’s branding harmony! Sessions can range from 15-minute ice-breakers to full-day experiences.
Light It Up
AirMagic Special Effects creates crowd-pleasing brand spectacles with custom-designed fx including pyrotechnics and lasers. For instance, project a logo in laser lights and, as it seemingly floats in space, set it spinning to music. Or fire up a pyro frame with the company name spelled out in grand finale fireworks. For branding ambience, AirMagic reinforces corporate colours by adding dye to existing water features or bringing in a few hue-tinged fountains of their own. Coming soon: Water mist curtains with logo projection capabilities.