A long-standing sports tradition in the U.S., tailgate parties are set to mega-trend upwards in Toronto thanks to the Toronto Argonauts launching pre-game tailgating events to herald its home-games move to BMO Field from the Rogers Centre. Football fans and groups can pre-purchase added-value parking passes (priority to season and group-purchase ticket holders) to designated special-permit parking lot areas. The concept is simple — drive in, park, haul out the BBQ, game grub, Argos colours and paraphernalia and rev up the rah-rah three hours ahead of kick off. Beer and coolers are available for (affordable) on-site purchase.
Ingenious fun (and marketing)! Plus a great piggyback opportunity for planners tasked with organizing Argos game outings for groups – clients, VIPs, staff and visitors. Weigh the pre-game entertaining options: The super-hyped energy of an onsite Argos tailgate party or the ho hum of an off-site sports bar? Hmmm. Tailgate merrymaking currently happens in allocated parking lots at Exhibition Place and Ontario Place. Watch for additional space coming soon including bus parking.