Shipping containers are having a moment, growing in popularity as marketers and event planners think “inside the box” as a way to uniquely deploy brand activations, promotional ideas and retail space. In fact, the city’s getting an entire shipping container neighbourhood this year with the opening of the Stackt Container Market, a shopping, dining and event destination. “‘Containerizing’ brands and activities is a pretty creative and versatile way to draw attention,” says Daniel Kroft of Giant, the business that’s supplying the new market’s containers. “Freight containers make for unique, mobile enclosures that are easily brandable.”
Giant both builds new and retrofits existing freight boxes to customer specifications. Think roll-up or sliding doors, windows of any shape and size, skylights, electricity, etc. Standard sizes range from 10 feet to 45 feet. According to Kroft, a retrofit order can be completed in under three weeks. The company also offers a large fleet of modified containers that rent out for the perfect pop-up venue, whether it be as an information kiosk, café, bar, experiential activation, temporary shop and more. The sky’s the limit for the in-house design and production team, conjuring up all sorts of cool container customizations and looks. They can also do the vinyl-wrap branding work in-house or apply customer-supplied graphic decals.