Beyond Instagram
In this social media-driven world, there’s never a short supply of images #hashtag-streaming from events doing a great job of enticing guests to get snap…
Curated Beverage Events
There are bartending companies. And then there’s Drink Inc Events. As the founders of the Toronto Wine & Spirit Festival, co-founders of Toronto’s Festival of…
Contributing Bloggers, Event Marketing
Internet Sensation
Guests, and their phones, love Dean the Basset. Event appearances by this ultra-adorable pooch are social-media gold! Dean’s red-carpet ambles, scratch-behind-the-ears meet and greets, and…
When NOT to plan your meeting …
A major part of our job is to visualize and plan for every single detail of a corporate multi-day meeting. Presentations need to be scripted,…
Contributing Bloggers, Event Marketing
Digital Marketing Becoming Pay for Play
At one point in time the majority of digital marketing was free — you may even think it still is! If you really want to…
AV & Communication, Event Marketing, Event-Planning, Planning & Logistics
Future Tech Now
One thing you can say about technology is that it doesn’t stand still. Which is a good thing in the event industry where engaging audiences…
Event Marketing, Planning & Logistics
New Staffing Agency
After spending 15 years collectively working for large staffing agencies, both as temporary event help and as recruiters, Renée Laviolette and Rina Schaefer had the…
AV & Communication, Entertainment & Activities, Event Marketing
Guest DJs
Thanks to REMIXperience, guests and brands rocked out Coachella 2015’s Heineken House in more ways than one. It also helped the Toronto International Film Festival…
Event Marketing, Event-Planning
Go Green
The Living Centre Foundation provides corporate social responsibility opportunities In this day of digital promotions, mobile communication and an all-around awareness of earth-friendly best practices,…
Decor & Rentals, Event Marketing
Etc. January 2015
Eco-friendly Florals It may have been the name The Chocolate Tulip that initially caught our attention. But it’s definitely the stunningly beautiful floral arrangements and…
Entertainment & Activities, Event Marketing
Silent Auction Action
Beautifully presented items at a past Mirror Ball, a Look Good Feel Better fundraiser Silent auctions are a fundraising staple of many charity events. Although…
Event Marketing, Gifts & Promotional Products
Snapshot
PartyPix works with your event branding to create memorable takeaways In this age of selfies, Twitter and Instagram, a photography component at your event is…
Event Marketing, Event-Planning
Event 911
“Be prepared” is the motto event planners live or die by. Not only is the business all about ensuring every amazing detail’s in place before…
Entertainment & Activities, Event Marketing
Trade Show Traffic Stoppers
Make a booth glow says Heintzman Productions A lot goes into participating in a trade show. From exhibitor fees and pre-event marketing to the cost…
Etc. Special Edition
Holiday Is In The Details Come November, each venue in Woodbine Entertainment Group’s (WEG) stable transforms into a majestic wonderland of poinsettias and festive trimmings…
Event Marketing, Gifts & Promotional Products
Standout Promotional Ideas
Mercedes meets Fresh Inc. Mehndi As consumers hit marketing overload from an ever-growing barrage of sources and channels, creating traffic-stopping brand awareness for your company,…
Etc. January 2012
Popular Event Venue Launches New Look After a $2-million renovation, Dynamic Hospitality’s Pavilion Royale is set to reopen next month with a new look and…