The epic mistake many event businesses make

So, what makes your business unique?

Most often I hear answers like: “We have better customer service.“, “We’re bigger.” and “We are more creative.” The problem with defining your business with ‘er’s and ‘more’s is that you are creating a comparison to someone else and, by doing so, you’re differentiating on degrees, not on sustainable ideas.

Want to know how to stand apart from the crowd? 

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About Lara McCulloch

We're honoured to have Lara McCulloch-Carter join TSEvent's blogging team. Lara was a brand consultant with top name companies such as Cadbury-Adams, Unilever and Scotts, before heading up sales and marketing for Regal Tents, her family's business. Launching Ready2Spark, an independent consultancy, in 2009, Lara is now a pioneering force in what social media technology means to business and how to capture and integrate its marketing power. An award-winning business marketer, speaker and writer, Lara's blogs will be sure to light the way along the social media revolution highway.
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