Coffee That Percolates With Event Pizzazz BACK

We’re a coffee-loving nation, with Canadians sipping an average of 2.6 cups of coffee per person a day! Like a magnet, a waft of aromatic java draws many a meeting- or trade show-weary attendee scurrying to the source. And, when coffee is often the last thing consumed at an event, you want to bid adieu with a cup that leaves a good taste.

Such a mainstay beverage needs – no, demands! – the same meticulous care lavished on designing themed cocktail and wine menus. Thank our lucky beans there are many ways to perk up event coffee!

Professional baristas from a reputable gourmet coffee caterer can transform coffee breaks into performance art, expertly serving up java knowledge while theatrically preparing a quality cup of joe or a lip-smacking frothy au lait concoction. Equipped to grind, perk and whip with flare, these specialty providers offer bistro café ambience with on-site portable coffee bars, kiosks, and even luxury-appointed vans.

Sit down over a luscious mochaccino or icy café frappes to put together a menu of coffee-based offerings themed with fun names to spotlight your event. How about putting your company logo on the lips of attendees with its stenciled recreation in cinnamon on a foamy milk cloud?

Don’t forget those delicious Espresso martinis in chocolate-rimmed glasses and the after-dinner coffees that have a little, um, kick hidden under their whipped cream toppings. Can you say Monte Cristo please?

Much like wine connoisseurs mulling over the relationship between grape and terroir, for coffee aficionados it all comes down to the bean. Arrange a cupping – a coffee tasting – that ushers guests on an enlightening tour of the world’s greatest coffees, tasting by region, by roast, by blend or specialty flavour. Follow the senses: Look at the roast, smell the aroma, taste the flavour, savour the finish. Rinse. Repeat.

Coffee Klatch

In many parts of the world, an invitation to coffee is part of an elaborate ceremonial ritual marking friendship and respect. Make the bean work for you:

A unique corporate gift: Send a complimentary cappuccino bar to a client and staff. Trade show tool: Seal the deal in a relaxing café setting at the back of the booth. Create a buzz: Draw attention to your product with a coffee bar preparing free samples of yummy coffee offerings. Goody basket: Of all the gourmet gifts, a presentation of world coffees and fresh biscotti never goes wrong.

With input and special thanks to:
Michael Scott, Espresso Uno, www.espresso-uno.com,
Lawrence Principe, The Cappuccino Network, cappuccinoworld@aol.com,
and Jayson Clute, Coffee a Go Go, www.coffee-a-go-go.ca

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